A foundation of Master Planning and Design
In a landmark agreement, Pulse Developments has joined forces with Profilerz, one of the leading
architecture firms in the industry. This partnership was formalized with the signing of contracts by Arch.
Samer Samir, CEO of Profilerz, and Mr. Mostafa Gamal, CEO of Pulse Developments.
The primary goal of this partnership is to offer the market an exclusive product driven by a new clientoriented perspective. Profilerz will bring innovative design expertise, leveraging their skills to create
cutting-edge master plans and architectural solutions. This will enhance the user experience across
multiple facets, including approach, parking, pedestrian networks, views, orientation, ventilation, and
aesthetics, all contributing to a seamless and smooth living environment.
As a first step in this collaboration, Profilerz has been commissioned to masterplan and design two new
projects, representing a significant investment in the South Sinai Governorate.
With over 30 years of experience and more than 180 projects completed, Profilerz has developed a
reputation for giving each project a unique identity while maintaining a commitment to delivering highend products. Under the leadership of Arch. Samer Samir, Profilerz is known for creating cohesive,
visionary master plans and architectural designs.
Profilerz’s Portfolio:
Profilerz boasts an extensive and diverse portfolio, showcasing their expertise across various sectors:
- 6 million square meters of master planning
- 28,000 residential units
- 200,000 square meters of retail space
- 82 real estate marketing films produced
- 32 B2B films produced
Selected Master Planning, Architecture, and Landscape Design Projects by Profilerz: - Village West, Dorra: 128 feddans, 2,185 apartments, 379 villas, 21,127 sqm of retail space
- Phoenix, Swan Lake Residence, Hassan Allam Properties (HAP): 22.8 feddans, 867 units
- Ranches, Dorra: 300 feddans, 991 units
- HAPTOWN, Park 226, Hassan Allam Properties (HAP): 1,364 units
- Amorada New Cairo & Amorada Park View, Afaaq Developments: 29 feddans, 572 units
- Elmalahy: 4.8 feddans, An amusement park with 13 main rides.
- Sun Capital, Arabia Group: 224 feddans, 1 million sqm mixed-use urban concept
This partnership aims to combine the strengths of both companies, offering access to Profilerz’s
extensive experience and incorporating innovative design elements that set new industry standards. The
collaboration also seeks to streamline project execution through a well-coordinated partnership.
This is only the beginning. Pulse Developments and Profilerz plan to collaborate on several more
projects across various governorates in Egypt, including additional plots in South Sinai and the Red Sea
Governorate. Their combined vision